FIELD NOTE 86
The Scan They Asked For.
Offer it as an opt-in courtesy that works with the company's existing IT provider, send it only after the recipient replies, and make the booking link…
Read the field note →INSIGHTS · MSP SALES & GROWTH
Field notes for the work between attention and a signed client.
Practical writing on MSP marketing, prospecting, qualification, pricing, and the evidence that makes the next conversation useful.
What is this topic hub?
These notes cover the commercial decisions an MSP makes before and after a first meeting: who fits, what to say, how to qualify the work, and how to price it without turning evidence into a guarantee.
FIELD NOTE 88
MSP Marketing in 2026: Where the Meetings Come From
MSP marketing that produces meetings, not impressions: niche keywords, a free evidence offer, content that answers real questions, and one number to track.
Read the field note →FIELD NOTE 89
How to Get MSP Clients Without Buying a List
How MSPs get clients in 2026: pick a niche, let the website qualify, work partnerships and referrals, then walk into every first meeting with evidence.
Read the field note →FIELD NOTE 90
MSP Pipeline After the Referrals Run Out
Referrals built your MSP and will not scale it. Five outbound plays, run in parallel, that turn an MSP sales strategy into predictable pipeline in 2026.
Read the field note →FIELD NOTE 91
An MSP Prospecting Plan You Can Run on a Tuesday
A working MSP prospecting plan: define the target, write the value line, set a number, pick two channels, personalize with evidence, follow up on schedule.
Read the field note →FIELD NOTE 92
Qualify Before You Quote: The MSP Client Scorecard
MSP client qualification before pricing: score observable signals, set thresholds, and use evidence to decide which work is profitable to serve.
Read the field note →FIELD NOTE 93
Shadow AI in Small Business: What the Connected Apps Show
Shadow AI is employees connecting AI assistants to work email and files without IT approval. What Kaseya's 2026 data shows, and how MSPs turn it into a first meeting.
Read the field note →FIELD NOTE 94
SaaS Security in 2026, Read From the MSP Side of the Table
Kaseya's 2026 SaaS Security Report covers 27.6 billion events across 50,000+ small businesses. The findings that matter for MSPs, and how to use them in sales.
Read the field note →FIELD NOTE 95
MSP Pricing When Every Deal Is Getting Smaller
Kaseya's 2026 data: MSP customers spending $25K+ a year fell from 75% to 41%. How to price managed services when deals shrink, and where to find the margin.
Read the field note →FIELD NOTE 96
Guest Accounts Now Outnumber Employees Two to One
69% of SaaS accounts in small businesses are guests, per Kaseya's 2026 data. Why Microsoft 365 guest access sprawls, the risk, and the cleanup MSPs can sell.
Read the field note →FIELD NOTE 97
MFA Adoption Statistics for Small Business (2026)
Only 27% of small businesses enforce MFA and 56% of accounts have it off, per Kaseya's 2026 SaaS data. What the MFA gap means and how MSPs close it.
Read the field note →SCOUTz OPEN BETA
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